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Westminster Communities Of Florida Wins Gold, 5 Awards In 2021 National Mature Media Awards Program

July 9, 2021

Westminster Communities Of Florida  Wins Gold, 5 Awards in 2021 National Mature Media Awards

Westminster Communities of Florida was a winner in the 30th Annual National Mature Media Awards Program. The program, presented by the Mature Market Resource Center, a national clearing-house for the senior market, recognizes the nation’s finest marketing, communications, educational materials, and programs designed and produced for older adults. 

The organization was pleased to receive a Gold Award for its “Westminster Sings What The World Needs Now (Is Love)” social media campaign, in the category of Social Media. This video, which featured nearly 50 residents and team members representing our 22 communities, is a heart-warming antidote to the hardest days of the COVID-19 pandemic.

The video is still available on Westminster’s YouTube channel for viewers to enjoy — go to https://youtu.be/8FhSpfMu_QI.

In addition, Westminster Communities of Florida was recognized with awards for: 

  • The rebrand of the Westminster Communities Foundation, which received a Bronze Award in the category of Marketing and Advertising Campaigns. This campaign of brochures, flyers, personalized donor cultivation materials, recognition gifts and more has contributed to the successful launch of a major new campaign focused on donor recruitment for our charitable foundation. We congratulate the Westminster Communities Foundation team.

  • A campaign offering advice to our team members who graduated high school and college, “Seniors 2 Seniors,” was recognized with a Bronze Award in the category of Social Media. We asked residents what advice they might give, and then captured them offering it and shared it on social media, as well as our internal CCTV systems. Enjoy the video and get their advice on Westminster’s YouTube channel at https://youtu.be/d4fzkMIP8Io

  • To help provide the most up-to-date information on the COVID-19 pandemic to our residents and their family members, we created a special “Coronavirus (COVID-19) Resources” online guide. These web pages contained a variety of information about how residents and their families could stay safe, support each other and our communities, and even a fun kids’ activity pack for summer, when camps and day cares were closed. The COVID-19 guide was recognized with a Bronze Award in the category of Web-based Resource/Tool. These resources are still available and up-to-date at https://www.westminstercommunitiesfl.org/coronavirus-news-and-resources

  • Our “Thank You Team Members” campaign, celebrating our team members for their heroic work of caring for vulnerable residents during the COVID-19 pandemic, received a Merit Award in the category of Marketing and Advertising Campaigns. It consisted of a campaign of signs, banners, recognition gifts, online graphics, social media posts and more. We congratulate our Human Resources and Creative teams for their work on the campaign.

Those involved with the art direction, design and copywriting for the campaigns were Nicole Muller, Vice President of Sales and Marketing; Wes Meltzer, Director of Marketing and Communications; Katherine Peters, Director of Sales, Chris Ware, Creative Services Coordinator; Natalie Rooney, Creative Design Specialist; and Sydney March, Social Media Specialist.

“We were delighted and honored to have been selected for these awards,” Meltzer said. “Our Creative Team does amazing work. The recognition of the Mature Media Awards just confirms it for us. Westminster Communities of Florida was pleased to take part in the 30th anniversary of the Mature Media Awards program, and very happy with the results.”

The entries were judged by a distinguished panel of mature market experts from across the United States for overall excellence of design, content, creativity and relevance to the senior market.

About Westminster Communities of Florida: Westminster Communities of Florida serves more than 7,000 residents in 22 communities throughout Florida who are in search of an enlightened, fully integrated, person-centered approach to health and wellness. Since 1954, we've been Florida's best choice in active senior living. Find out more about how you can Live Well. Be Happy. at a Westminster community – visit our Web site at www.WestminsterCommunitiesFL.org or call 407-839-5050.

 

Signature Recipes to Light Up Your Fourth of July

July 1, 2021

In celebration of Fourth of July, the Westminster Dining Services team brings you five of their Signature Recipes to enjoy with family and friends! The delicious recipes include Grilled Burgers and Toppings, Buffalo Puppies, Spicy Coleslaw, Tomato, Strawberry & Watermelon Salad and Raspberry Lemonade. You can download the entire recipe book by clicking on the cover image or each individual recipe below.


Open the recipe (PDF)


Our Signature Grilled Burgers & Toppings


Our Signature Buffalo Puppies


Our Signature Spicy Coleslaw


Our Signature Baked Potato Salad


Our Signature Tomato, Strawberry & Watermelon Salad


Our Signature Raspberry Lemonade

 

Signature Recipes to Enjoy this Father's Day

June 18, 2021

In celebration of Father's Day, the Westminster Dining Services team brings you five of their Signature Recipes to enjoy with your family! The delicious recipes include a Sweet Tea-Brined Chicken, Lemony Green Bean Pasta Salad, Chopped Salad with Steak, Chicken and White Bean Salad with Citrus Vinaigrette and a Strawberry Cheesecake Dessert Salad. You can download the entire recipe book by clicking on the cover image or each individual recipe below.


Open the recipe (PDF)


Our Signature Sweet Tea-Brined Chicken


Our Signature Lemony Green Bean Pasta Salad


Our Signature Chopped Salad with Steak


Our Signature Chicken and White Bean Salad with Citrus Vinaigrette


Our Signature Strawberry Cheesecake Dessert Salad

 

Preparing for the 2021 Hurricane Season

May 21, 2021

This year, the hurricane season begins June 1 and will last through November 30. Be sure to check your emergency kit for anything you need this season, including water and non perishable food. Starting May 28 and continuing through June 6, you can buy items tax free in Florida.

Read our Hurricane Preparedness Guide below for more info and an emergency supply kit checklist.

2021 Hurricane Preparedness Guide

 

Signature Recipes To Enjoy With Family this Mother's Day

May 7, 2021

In celebration of Mother's Day, the Westminster Dining Services team brings you five of their Signature Recipes to enjoy with your family! The delicious recipes include an asparagus and zucchini frittata, avocado panzanella with sunny egg, cinnamon roll casserole, fresh fruit salad and hashbrown casserole. You can download the entire recipe book by clicking on the cover image or each individual recipe below.


Open the recipe (PDF)


Our Signature Asparagus and Zucchini Frittata


Our Signature Avocado Panzanella with Sunny Egg


Our Signature Cinnamon Roll Casserole


Our Signature Fresh Fruit Salad


Our Signature Hashbrown Casserole

 
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